“No one will protect what they don't care about; and no one will care about what they have never experienced” — David Attenborough
Sun Juju exists so we can spend more time in the naturally beautiful places that are important for our wellbeing, now and in the future.


It guards our skin from the elements and our oceans from plastic and harmful chemicals, so we can enjoy these natural places for decades to come.
We are nature and how we treat the natural world is ultimately how we treat ourselves.


Founded by sustainability writer Ella Liascos in Byron Bay, Sun Juju is the sunscreen she couldn't find anywhere. A sheer mineral and plastic free sunscreen comfortable enough to wear on her face every day, even in winter.

The future is plastic free 

In her research, Ella found that recycled plastic only has a 9% chance of being recycled again worldwide. The other 91% ends up in oceans or landfill causing micro plastics to enter reefs, water, salt and seafood and we now consume a credit cards worth of plastic per week.

For this reason, she chose to package Sun Juju in infinitely recyclable aluminium, which has a 75-90% chance of being repurposed. 

What's good for us is good for the planet

Safe for sensitive and acne prone skin, Sun Juju is free from hormone inhibiting chemical filters like oxybenzone, octinoxate that were banned in Hawaii in 2018 to protect our reefs.

Sun Juju donates 5% to the Climate Foundations marine permaculture project. Read more about our regeneration efforts here.